goods.
Growing purchase power is the prime factor to enlarge the luxury handbag market. To keep pace with the emerging new consumers who get increasing incomes, several companies that produce luxury handbags and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increa
M&A의 결과로 초대형 명품 그룹 탄생(LVMH, Richemont, Gucci)
① 마진 협상시 유리한 입장(Bargaining power)
② Sub(Second) 브랜드 등의 보유 브랜드 끼워 넣기(Package deal)
③ MD 구성, 디스플레이 등 매장 운영의 모든 면에서 간섭 심화
명품 브랜드의
Retailer화
① 수직적 통합(디자인 → 제조 → 유통):Luxury brand →
1. New luxury란 자동차, 가전제품, 가구, 애완용품, 레저용품 등 일반 소비재 및
서비스 상품에서 소비자가 자신과 정서적 교감을 갖는 상품, 기꺼이 값비싼
가격을 치루고도 구입하고자 하는 고급 상품
2. 최근 미국 뿐만 아니라 한국에서도 New luxury 시장이 성장하고 있음
3. 미국 23개 상품 카
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
1.Research motivations & Latest trends, news
• Luxurious goods consumption exceeded Japan.
• Luxurious goods consumption occupy 5% in Domestic economy income.
• Korea’s luxurious goods consumption is recognized issue that persisted and hard to solve.
• Luxurious goods is the thing which famous or expensive.
• Luxurious goods consumption increase steadily.
1. Research motivations & Latest trends, news
As I watch the above article title luxurious goods consumption exceeded Japan and students that worked part-time at luxurious goods came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing wh
goods market (Myungpoom in Korean) increased 12% in sales and has shown constant 10% market improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 tr